MARKETING RESEARCH ESSENTIALS

<ul> <li>In the 12th edition of Marketing Research,  McDaniel and Gates continue to share their industry experience to  teach students how to make critical business decisions through the  study of market research.</li> <li>The authors′ practical,  applications-based approach features real data, real  people, and real research, to prepare students to conduct  and use market research for future careers in business.  </li> <li>Co-author Roger Gates, President of DSS Research, infuses the  text with a practitioners perspective, helping students  learn how to use marketing research through a practical  presentation of both theory and practice</li> </ul>